577be Privacy Policy

Introduction & Scope

577be is committed to protecting the privacy and personal data of every individual who uses the Platform. This Privacy Policy applies to all personal data collected by 577be in connection with the operation of the betting and casino platform available at https://577be.io, including all associated mobile applications, customer support channels, and promotional communications.

This Policy applies to all registered players, prospective players who browse the Platform without registering, and individuals who contact 577be via live chat, email, or any other communication channel. It covers all products and services available on the Platform, including sports betting, live casino games, slot games, jackpot fishing arcade games, and any future product categories.

This Privacy Policy should be read alongside the 577be Terms & Conditions and Responsible Gaming Policy. In the event of any conflict between this Policy and any other document, this Privacy Policy shall govern with respect to all matters relating to personal data.

Data Controller

For the purposes of this Privacy Policy, the data controller responsible for your personal data is 577be, operating the Platform at https://577be.io. As data controller, 577be determines the purposes and means of processing personal data collected through the Platform.

If you have any questions, concerns, or requests relating to the processing of your personal data, you may contact the 577be data privacy team using the contact details set out in Section 15 of this Policy. All privacy-related queries are acknowledged within 48 hours and fully resolved within 14 calendar days.

Data We Collect

3.1 Identity and Registration Data

When you register an account on the 577be Platform, we collect the following identity data: your full legal name, date of birth, gender (optional), and the residential address you provide during registration. For KYC verification purposes, we may also collect copies of government-issued identity documents such as your National Identity Card (NID) or passport.

3.2 Contact Data

We collect your mobile phone number (used as your primary login identifier and for OTP verification), your email address (used for account communications and password recovery), and your postal address in Bangladesh where required for verification purposes.

3.3 Financial and Payment Data

To process deposits and withdrawals in Bangladeshi Taka (৳), we collect references to your mobile financial service accounts (such as your bKash, Nagad, Rocket, or Upay registered mobile number), the amounts transacted, and timestamps of all financial transactions. We do not store full card numbers. Card transactions processed via Visa or Mastercard are handled by PCI DSS-compliant payment processors, and only masked card references are retained by 577be.

3.4 Technical and Device Data

When you access the Platform, we automatically collect certain technical data including your IP address, device type and model, operating system and version, browser type and version, screen resolution, time zone setting, and mobile network carrier. This data is used for security monitoring, fraud detection, and platform performance optimisation.

3.5 Usage and Behavioural Data

We collect data about how you use the Platform, including the pages and sections you visit, the games you play, bet amounts and outcomes, session duration, navigation paths, feature interactions, and preference settings. This data helps us improve the Platform, personalise your experience, and identify responsible gaming concerns.

3.6 Communications Data

If you contact 577be customer support, we retain records of those interactions, including live chat transcripts, email correspondence, and records of any documents shared during the support interaction. These records are used for support resolution, quality assurance, and dispute handling purposes.

3.7 Marketing Preference Data

Where you have opted in to receive promotional communications from 577be, we maintain a record of your marketing preferences, including the types of promotions you have opted into or out of, and the communications history associated with your account.

How We Collect Your Data

577be collects personal data through the following channels and methods:

• Direct collection: Data you provide when registering an account, completing KYC verification, making a deposit or withdrawal, contacting customer support, or responding to a survey or promotion.
• Automated collection: Technical and usage data collected automatically when you access or use the Platform, via server logs, session tracking, and platform analytics tools.
• Cookies and similar technologies: Data collected via cookies, session tokens, local storage, and similar browser-based technologies as described in Section 8 of this Policy.
• Third-party sources: Identity verification data received from KYC/AML verification service providers during the account verification process. Payment confirmation data received from mobile financial service providers (bKash, Nagad, Rocket, Upay) and bank partners when processing transactions.
• Public sources: Publicly available information used to support fraud prevention and identity verification activities, where permitted by applicable law.

How We Use Your Data

577be uses your personal data for the following purposes:

• Account creation and management: To register your account, verify your identity, manage your account settings, and provide you with access to the Platform.
• Payment processing: To process deposits and withdrawals in BDT via your chosen payment method, and to maintain accurate financial records.
• KYC and regulatory compliance: To verify your identity and age (21+), comply with anti-money laundering (AML) obligations, and meet any applicable record-keeping requirements.
• Security and fraud prevention: To detect, investigate, and prevent fraudulent transactions, unauthorised account access, bonus abuse, and other prohibited activities.
• Platform operation and improvement: To monitor and improve Platform performance, fix bugs, develop new features, and conduct internal analytics.
• Customer support: To respond to your enquiries, resolve disputes, and provide assistance with account-related matters.
• Responsible gaming: To monitor gaming activity for signs of problem gambling, enforce self-exclusion and deposit limit restrictions, and contact you if responsible gaming concerns arise.
• Promotional communications: Where you have opted in, to send you information about promotions, bonuses, tournaments, and new games available on the Platform. You may opt out at any time via your account settings or by contacting support.
• Legal compliance: To comply with applicable laws, respond to lawful requests from authorities, and exercise or defend legal claims.

Legal Bases for Processing

577be processes your personal data on the following legal bases, depending on the nature and purpose of the processing activity:

• Contract performance: Processing that is necessary to create and manage your account, process your transactions, and deliver the gaming services you have requested.
• Legal obligation: Processing required to comply with applicable laws and regulations, including KYC/AML obligations, financial record-keeping requirements, and lawful requests from competent authorities.
• Legitimate interests: Processing that serves the legitimate operational interests of 577be, including fraud prevention, Platform security, service improvement, and responsible gaming monitoring — where those interests are not overridden by your privacy rights.
• Consent: Processing for which you have provided explicit consent, including the receipt of marketing communications and the use of non-essential analytics cookies. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

Data Sharing & International Transfers

7.1 Third-Party Service Providers

577be shares personal data with a limited set of trusted third-party service providers who assist in operating the Platform. These providers are contractually required to process your data only on 577be's documented instructions, to apply appropriate technical and organisational security measures, and not to use your data for any purpose beyond the specific service they provide. Categories of third-party service providers include:

• Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Visa, and Mastercard (for transaction processing only).
• KYC and identity verification service providers.
• Cloud hosting and infrastructure providers.
• Platform analytics and performance monitoring tools.
• Game content providers: Evolution Gaming, Pragmatic Play, Ezugi, Spribe, NetEnt, Microgaming, and similar studios (limited to the technical data required for game delivery).
• Customer support platform providers.

7.2 Legal Disclosures

577be may disclose personal data to law enforcement agencies, regulatory bodies, or other competent authorities where required by law, in response to a valid legal request, or where necessary to protect the rights, property, or safety of 577be, its players, or the public.

7.3 No Sale of Personal Data

577be does not sell, rent, exchange, or otherwise transfer your personal data to any third party for their own marketing or commercial purposes under any circumstances.

Cookies & Tracking Technologies

8.1 What Are Cookies

Cookies are small text files placed on your device by the 577be Platform when you visit. They enable the Platform to recognise your device, maintain your session, remember your preferences, and collect usage analytics. Similar technologies such as local storage and session storage serve comparable functions within the Platform.

8.2 Categories of Cookies Used

• Essential cookies: Required for the Platform to function. These include session authentication tokens that keep you logged in, security tokens, and load-balancing cookies. Essential cookies cannot be disabled without impairing Platform functionality.
• Preference cookies: Store your chosen Platform settings such as language preference, display settings, and notification preferences. Disabling these cookies means your preferences will not be saved between sessions.
• Analytics cookies: Collect anonymised or pseudonymised data about how players use the Platform, such as which pages are visited most frequently, where sessions typically start and end, and how players navigate between sections. This data is used solely to improve Platform performance and user experience.
• Security cookies: Used to detect and prevent fraudulent activity, bot traffic, and other security threats. These cookies analyse patterns of interaction with the Platform to distinguish legitimate players from automated systems.

8.3 Managing Cookies

You can manage non-essential cookies through your browser settings. Most modern browsers allow you to view, block, or delete cookies at any time. Please be aware that blocking essential cookies will prevent you from logging in to the Platform and using core features. Instructions for managing cookies in commonly used browsers are available in the help documentation for Chrome, Firefox, Safari, and Edge respectively.

Data Security

577be implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures are reviewed and updated regularly to reflect current best practices in information security.

9.1 Technical Security Measures

• Encryption in transit: All data transmitted between your device and the 577be Platform is protected by TLS 1.2 or higher (256-bit encryption). The Platform enforces HTTPS across all pages and connections.
• Encryption at rest: Sensitive personal data stored on 577be servers, including identity documents and financial records, is encrypted at rest using industry-standard AES-256 encryption.
• Password security: Player passwords are never stored in plain text. They are processed using a strong one-way cryptographic hashing algorithm with unique per-account salts, meaning that even in the unlikely event of a data breach, your actual password cannot be recovered from stored data.
• Two-factor authentication: The Platform supports OTP-based two-factor authentication via your registered mobile number to provide an additional layer of account security.
• Access controls: Access to personal data within 577be's internal systems is strictly limited on a need-to-know basis. All internal access to player data is logged, audited, and subject to regular access reviews.
• Penetration testing: The Platform undergoes regular third-party security assessments and penetration testing to identify and remediate vulnerabilities before they can be exploited.

9.2 Organisational Security Measures

• All 577be staff with access to personal data are required to complete data privacy and security training before being granted access, and on an annual basis thereafter.
• Data processing agreements are in place with all third-party service providers who handle personal data on behalf of 577be.
• A formal incident response procedure is in place to detect, contain, and notify affected individuals of any personal data breach within the timeframes required by applicable law.

9.3 Your Responsibilities

While 577be takes every reasonable step to protect your personal data, you also play an important role in keeping your account secure. You are responsible for maintaining the confidentiality of your username and password, for ensuring that you log out of the Platform when using shared or public devices, and for notifying 577be support immediately if you suspect any unauthorised access to your account. Never share your login credentials, OTP codes, or payment account details with any third party.

Data Retention

577be retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, to comply with applicable legal and regulatory obligations, and to resolve any disputes or enforce agreements. The following retention periods apply to the principal categories of personal data we hold:

• Account and identity data: Retained for the duration of your active account plus five (5) years following permanent account closure, to meet financial record-keeping and AML compliance obligations.
• Financial transaction records: Retained for seven (7) years from the date of each transaction, in accordance with applicable financial regulations.
• KYC verification documents: Retained for five (5) years following account closure or the conclusion of any regulatory investigation, whichever is later.
• Customer support communications: Retained for three (3) years from the date of the interaction.
• Technical and device data (server logs): Retained for twelve (12) months from collection.
• Usage and analytics data: Retained for twenty-four (24) months from collection, after which it is aggregated and anonymised.
• Marketing preference data: Retained until you withdraw consent or close your account, whichever occurs first.
• Cookie data: Session cookies expire when you close your browser. Persistent analytics cookies expire within thirteen (13) months of placement.

When personal data has reached the end of its applicable retention period and is no longer required for any legitimate legal or operational purpose, 577be will securely delete or irreversibly anonymise that data. Anonymised aggregate data that cannot be linked back to any individual may be retained indefinitely for statistical and business analysis purposes.

Your Rights

As a player on the 577be Platform, you are entitled to exercise the following rights in relation to your personal data. All requests should be submitted to the 577be privacy team via live chat or by email to [email protected]. We will acknowledge your request within 48 hours and provide a full response within fourteen (14) calendar days. In complex cases, we may extend this period by a further fourteen (14) days, in which case we will notify you of the extension and the reason for it.

11.1 Right of Access

You have the right to request a copy of all personal data that 577be holds about you. Upon a valid access request, we will provide you with a summary of the data categories we hold, the purposes for which they are processed, how long they are retained, and any third parties with whom they are shared. Where technically feasible, we will provide the data in a commonly used, machine-readable format.

11.2 Right to Rectification

If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it. For certain data fields (such as your registered name or date of birth), rectification may require you to submit updated identity verification documents. We will process all rectification requests promptly and notify any third-party service providers who hold the relevant data on our behalf.

11.3 Right to Erasure

You may request that 577be delete personal data we hold about you where: the data is no longer necessary for the purpose for which it was collected; you withdraw consent and no other lawful basis for processing exists; or the data has been unlawfully processed. Please note that the right to erasure is not absolute — we may decline erasure requests where we are required by law to retain the data, where retention is necessary for the establishment, exercise, or defence of legal claims, or where other legitimate grounds for retention apply.

11.4 Right to Restriction of Processing

You may request that 577be restrict the processing of your personal data in certain circumstances: where you contest the accuracy of the data (pending verification); where you have objected to processing and we are assessing whether our legitimate interests override yours; or where the processing is unlawful but you prefer restriction to erasure.

11.5 Right to Data Portability

Where processing is based on your consent or the performance of a contract and is carried out by automated means, you have the right to receive the personal data you have provided to 577be in a structured, commonly used, machine-readable format (such as JSON or CSV). You may also request that we transmit this data directly to another controller where technically feasible.

11.6 Right to Object

You have the right to object at any time to the processing of your personal data where that processing is based on 577be's legitimate interests. You also have the right to object to processing for direct marketing purposes, including profiling related to marketing. Where you object to marketing, we will cease all marketing communications to you promptly and without requiring any justification.

11.7 Right to Withdraw Consent

Where 577be processes your personal data on the basis of your consent (for example, for marketing communications or non-essential analytics cookies), you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing that took place prior to withdrawal. To withdraw consent, update your account preferences or contact our support team.

11.8 Exercising Your Rights

To exercise any of the above rights, contact 577be via live chat (available 24/7 on the Platform) or by email to [email protected]. To protect your privacy and prevent unauthorised access to your data, we may ask you to verify your identity before processing certain requests. Identity verification typically involves confirming your registered username and the mobile number associated with your account.

Children & Minors

The 577be Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21. During registration, all players are required to confirm that they meet the minimum age requirement, and all accounts are subject to KYC age verification.

If 577be becomes aware that a player has provided false age information during registration and is under the age of 21, we will immediately suspend the relevant account, reverse any active transactions where possible, and permanently delete all personal data associated with that account. If you believe that a minor has registered on the Platform, please contact our support team immediately at [email protected].

Third-Party Links

The 577be Platform may contain references to third-party brands, payment services, or game providers. Where links to external websites are present, please be aware that those websites operate under their own privacy policies and 577be has no control over, and accepts no responsibility for, the privacy practices of any third-party website. We encourage you to review the privacy policy of any external website you visit before submitting any personal data.

The inclusion of any third-party name, brand, or service on the 577be Platform does not constitute an endorsement of that party's privacy practices. Your interactions with third-party payment providers such as bKash, Nagad, Rocket, and Upay are governed by the respective privacy policies and terms of those providers.

Policy Updates

577be reserves the right to amend or update this Privacy Policy at any time to reflect changes in our data processing practices, applicable laws, or Platform functionality. When material changes are made, we will notify registered players via a notice displayed prominently on the Platform and, where feasible, via the email address or mobile number associated with your account.

The revised Privacy Policy will take effect on the date specified in the update notice. Your continued use of the Platform following the effective date of any revised Policy constitutes your acceptance of the changes. If you do not agree with any revised Privacy Policy, you should cease using the Platform and close your account before the effective date of the changes.

The "Last Updated" date shown at the top of this document and in the hero section above reflects the most recent revision to this Privacy Policy. We recommend that you review this Policy periodically to stay informed of how 577be protects your personal data.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by 577be, please contact our privacy support team using the details below:

• Live Chat: Available 24/7 directly on the 577be Platform — the fastest way to reach our team.
• Email: [email protected] (plain text — not a clickable link)
• Subject Line for Privacy Requests: Use "Privacy Request — [Your Username]" to ensure your query is routed to the correct team.
• Support Language: English
• Operating Hours: 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6)

All privacy-related queries are acknowledged within 48 hours. Full responses to data subject requests are provided within 14 calendar days of identity verification. In cases of complexity or high volume, this period may be extended by up to a further 14 days, with advance notice to you.